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Case Study 7:
Social Business Strategy
The Client:
Leading High-tech Software company with worldwide presence
The Challenge:
Company realized that they were not collaborating effectively internally or with clients, innovation was falling behind and silos of information were not effectively being leveraged. In addition, there was no enterprise-wide social business strategy.
The Solution:
Our HBSC Team used its social business expertise and domain knowledge to quickly assess potential opportunities:
- Presented potential Social Business opportunities to key stakeholders involving engaging Employees, Customers and the Social Web
- Captured client's diverse set of Social Networking, Collaboration, Community and Social Media Monitoring business requirements
- Identified highest value social solutions for the organization
- Prioritized solutions into a Social Business Technical Blueprint and Implementation Roadmap
- Deployed the HBSC Social Business Methodology to gain organizational alignment
- Reviewed and selected a Social Business Software platform provider
- Developed “To Be” enterprise architecture model
- Conducted Gap Analysis between client opportunities and Social Business Platform
- Developed recommendations and an adoption plan for meeting client’s objectives
- Piloted the Social Business Platform and managed initial customer support and user adoption issues
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The Benefits:
Working collaboratively with the client, the HBSC engagement team was able to achieve the following benefits:
- Provided enhanced applications for information sharing, collaboration and relationship building
- Reduced number of meetings and conference calls while drastically improving information flow
- Improved ability to rapidly find answers, people, expertise, conversations, and documents needed to make decisions and take action
- Improved the collective intelligence of the organization, partners, and customers
- Leveraged external customer communities to slash support costs, enhance marketing efforts and crowdsource innovation.
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Our work provided the client with the roadmap and architecture to achieve adoption targets, meet collaboration and community objectives and gain significant product development efficiency. The client also achieved operational efficiency and agility to rapidly develop innovative new products, collaborate with customers and grow the overall business.
Case Study 1 - Case Study 2 - Case Study 3
Case Study 4 - Case Study 5 - Case Study 6
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